B/ A.M. – Bench Beginnings: Pam Celeridad, Visual Artist


All clothes by HerBench
Photography by JL Javier
Styling by Ecks Abitona
Produced by Margarita Buenaventura

Words by Margarita Buenaventura

Mornings are sacred. It’s where our rituals begin, whether that’s breakfast with loved ones or our first mouse clicks through what’s happening in the world. It sets the tone for the rest of the day: waking up on the right side of the bed is usually good, while spilling coffee on your favorite shirt or doing the walk of shame from last night’s drunken mistake, isn’t.

For some, sunrise marks a beginning, while for others, it marks a long day’s end. Through this series of morning portraits taken by JL Javier, we stole moments off of 10 people’s mornings to see just how varied we all are at greeting the day.

From the daybreak workout of a martial artist to the midday end of an outsourcing employee’s shift, we realize that our mornings may be different but they all matter, in small but special ways. And that in a year that just started, we’ve got many beginnings to look forward to.


All clothes by HerBench

9:35 a.m. – PAM CELERIDAD

21, Visual artist

Visual artist Pam Celeridad doesn’t like waking up for breakfast, but she does enjoy a different kind of soul food. For her, the morning is a time to get started on her art, a bit of sketching with her favorite music in the background. It’s also when she gets to work on her numerous art projects. When she’s not working with a canvas, Pam can be found painting murals for her clients. She has and continues to work on on a number of cafes and restaurants in Manila, as well, gracing each space with her brand of cool surrealism.

“[Working freelance] is fun. It doesn’t pay as much as a corporate job does, but at least you can work on your own time.”









B/ A.M. - Bench Beginnings: Keisha Kibanoff, HR Associate
B/ A.M. - Bench Beginnings: Dad Carl and Son Nate