B/ A.M. – BENCH Beginnings: Jeff Stelton, Copywriter



Shirt, jeans, and shoes all by BENCH
Photography by JL Javier
Styling by Ecks Abitona
Produced by Margarita Buenaventura

Words by Margarita Buenaventura

Mornings are sacred. It’s where our rituals begin, whether that’s breakfast with loved ones or our first mouse clicks through what’s happening in the world. It sets the tone for the rest of the day: waking up on the right side of the bed is usually good, while spilling coffee on your favorite shirt or doing the walk of shame from last night’s drunken mistake, isn’t.

For some, sunrise marks a beginning, while for others, it marks a long day’s end. Through this series of morning portraits taken by JL Javier, we stole moments off of 10 people’s mornings to see just how varied we all are at greeting the day.

From the daybreak workout of a martial artist to the midday end of an outsourcing employee’s shift, we realize that our mornings may be different but they all matter, in small but special ways. And that in a year that just started, we’ve got many beginnings to look forward to.




9:15 a.m. – JEFF STELTON

24, Copywriter – DDB

When Jeff first joined the advertising world, he dealt with clients as an accounts executive. It was clear to him that he was in the right field, but not the right job perhaps. Now as a copywriter, he feels more at home, able to flex his creativity. Jeff has also extended his writing prowess to film—he wrote the screenplays for indie films The Animals and #Y. He is now working on a mainstream rom-com called Ex with Benefits.

“My day usually starts this time. I have to take [my dog] Titan for a walk or else he’s gonna shit in my room. (Laughs) It’s also when I get to think about the radio ad I have to write, or a TVC. Even for films. It’s really a time for me to think about my extra projects.”



Shirt, jeans, and shoes by BENCH






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