Magazines are very interesting things — not quite a novel, not quite a picture book either. What makes a good magazine great is its ability to sell both image and copy, telling you that Yes, those skinny jeans will make you look three inches taller. And here’s why.
Years after people have declared that “print is dead,” the magazine continue to thrive. Underground titles emerge everyday, while powerhouse publishing houses still sell thousands of copies each month. September is considered to be the New Year for magazines, with each one busting out bigger, thicker, and better issues on this hallowed occasion.
The Philippines is no exception to this tradition, with September covers being some of the most talked about in the publishing industry. It’s that spirit of passion and creativity that one can’t deny, made more evident in the country’s youth publications. This month, BENCH pays tribute to the tenacious spirit of each local youth title — from ones the represent the girly girls to the alt kids today — by putting together styles as recommended by each publication editor. In each look we see that young folks today have never been more diverse. So if you haven’t subscribed yet, perhaps it’s time to do so now.
Editor: Sam Potenciano
No Filipina girl in the last few decades grew up without Candy. From putting your #faves on the cover to chronicling our thirsts in every Candy Cutie roster, this teen magazine has always managed to stay young for each generation of girls it caters to. Contrary to its sugar-sweet look, editor Sam Potenciano maintains that Candy isn’t just about being on fleek 24/7. Through their style pages and their features, Candy continues to prove that there’s a reason why they claim to be every Filipina teen’s “best-est friend.”
“The Candy Girl is interested in wearing clothes that say something about her point of view, that reflect the shows and music and boys she’s into at the moment (regardless of how fleeting some of these infatuations can be),” says Sam of how the magazine is embodied through style. “She can be punk or undone or polished when she feels like it. It’s more about expressing herself than being on trend.”
Editor: Rey Ilagan
For a really long time, young and well-dressed dudes were largely ignored by magazines. That was, until Garage came along almost a decade ago. With cover stars like James Reid and Xian Lim dressed in no less than the best, Garage has moulded itself into a manual for any young man with more on his mind than just lazing about and playing video games all day. After a redesign a few years ago, the magazine has managed to stay true to their adage — that they be “a platform to explore Pinoy style.”
“As a dependable source of inspiration, the magazine helps readers develop and enhance their own personal style through clothes, grooming, fitness, and wellness,” says editor Ray Ilagan.